Sunday, December 23, 2007

ILP (Independent Learning Project)

Finally, I got my own topic ^_^

" Working title: The effect of the 1997 Asian crisis on Thai corporate governance "

This paper will outline the Asian economies prior to the crisis, how the crisis happened, why corporate governance is one of the critical root causes to the crisis, and the reform effort in regards to corporate governance that the East Asian countries have been practicing since 1997 to stimulate growth. The focus of the paper will be the discussion of corporate governance practice in Thailand, one of the countries tremendously affected by the Asian crisis and also where the crisis had its origin. The corporate governance of Thailand prior to 1997 will be outlined in terms of fairness, accountability and transparency. The concentrated family ownership and lack of regulatory frame work and enforcement will be explained as the flaws to the poor governance practices in Thailand prior to the crisis. Since the crisis, Thailand has been improving its corporate governance structure. These changes will be discussed in length in terms of fairness, accountability and transparency. The paper will be concluded with an update on how Thai market is functioning now with its continuing implementation of corporate governance reforms.

Tuesday, July 31, 2007

Strengths, Weakness

My Strengths:
1.Expert to communicate – After I graduated from university I had chance to work in company which is made me confident to talk with other people. My first job in that company was content producer I had to communicated other department to get the job done .My second job was programmer this job also had effect to me because between process in work. I had to listen another people in the group what they want.

2.Controlling emotion - In my personality, I ‘m good at controlling my emotion. When I been in worse situation I never reacted at that time. I will think how to get thought that situation first. I’m not born with this talent but I got it when I had to stay by myself. Everything I had to think and made decision by myself .That’s reason why I always thing everything carefully before I do something.

3.Technology person – In undergrad I studied in Computer Science in my country and work in Technical Department for few year. I earn a lot experience form university and working place. In my future I would like to have own business which is school for teach language. I will apply knowledge that I have to my business. I will use technology to help my student to learn more. For instant, I will record dvd between teacher teach in the class and upload file on website and who study in my school can log in and replete tape again. I thing it really useful sometime student can noet understand in the first time.

My Weakness

1.Lack of knowledge business – In the past I even think to have own business. I just want to work in company for long time until retire. I never pay attention to learn business and management but now I change my mind I think different way that I use to. If I work in company till I retired how can I get money to pay bill? Eventually, I decide to study in master of management for improving my skill.

2.Too much independent – My family immigrant to united state when I was in university. I have to stay alone for long time. It’s made my attitude changed. I feel careless people.


3. not good reader – I ‘m person who doesn’t like to read book that much because I can not concentrate once thing long time. I realize this is my weakness part of my life that I should chance as soon as I can because reading book is important thing to gain knowledge.

Monday, July 30, 2007

My ILP

In class from last week, my professor talk ILP which is quite difficult for me to think about it now. Finally ... I try to think about it ... Here It was I 'm thinking....

- Global trading
- Technology and Management
- Import car from United state to my country

Sunday, July 29, 2007

Time Management

I would like to say "thank you" to my professor that gave me a oppunity to listen Jim Talk about Time Management. I got some idea to satisfied my future.

"Success at Work...Success in Life"

I believe I will have success life

> HAPPY FAMILY <

Secret of Samsung

I had chance to read history of Samsung and I found many that I was interest in CEO Samsung Company. What strategy that CEO use to manage company? CEO in Samsung name is Kun - Hee Lee . I would like to say something briefly about him


At that time, Samsung had huge problem with their cell phone. Kun – Hee Lee realizes and tries to find out this problem. Once thing that came up on his mind was recall inferior cell phone. Kun – Hee Lee sent urgent message to every department in Samsung Company to know his decision not even his employee. Kun – Hee Lee gave announce to customers by every media such as television, radio. In this situation can make costs 50,000,000 Dollar but he doesn’t care about how much that he will be lose money. Most of the time Kun – hee lee concentrate how to provide best value to customer.

Samsung Company grows up quickly because Kun – hee lee has good personality and different vision from other companies. Last priority to him was money, He really certain in relationship to everyone and everything around him such as relationship between Samsung Company with cooperative companies which was important thing because that company can support when your company lack quality of something. For instant, Samsung Company would have to produce car but in Samsung can not create all material between process Samsung try to due with other companies that have expert in car and dueling with that company to help Samsung provide car under brand Samsung.

Recently, Samsung distribute many type electronic products which are mobile, Camera, Television. Kun- hee Lee has strategy to develop their company by Compare Company with better companies to improve value of product .For example, Mobile phone Samsung will compare product with Nokia. As everyone knows Nokia is giant company and market leader. Samsung study hard in Nokia what did they do in company and try to apply Nokia’s strategy in Samsung Company. Kun – Hee Lee did not use just compare Company with better companies. He is doing hardly on research marketing. What is demand that the customer want. According from research we found some interest thing which is customer like to listening music when they have free time. Samsung take advantage to build new cell phone by combine cell phone and MP3 player. Last month Samsung launches new product name is Samsung upstage SPH-620 which started from being used just for phone calls to music playing, camera, and calendar scheduling at the same time.

My work expreience in Thailand

I had worked in this company after I graduated in April 2002 as a content producer and programmer. As a content producer, my primary duty was to produce and manage contents for mobile phones download service and as a programmer later, my duty switched to updating and maintaining the service website. I am going to briefly present the problems that I observed as a content provider and programmer in this company respectively.
As a content producer, specifically, my job was to create a mobile phone greeting, which is called star-tone. To create a greeting, I need to write a script and sent out for editing, which usually takes several rounds of revision. The major difficulty in creating a greeting was not from creating the script but came from the subsequent steps. After I had completed the editing process of the script, I need to choose the talent to record the greeting, who would be the popular singers at around that time. One problem in this stage of production came from matching the talent’s schedule with the recording studio. GMMD was still a just-found company at that time and most of the equipments for recording were not yet available, we need to use other recording studios for recording. Since these talents usually have a very tight schedule everyday and they always late for the scheduled recording time due to other works, it requires several rounds of rescheduling between the talents and the studio and made a huge delay with respect to the original projected production schedule. The other problem that I faced in this position was cost-controlling. As the talent and the studio are paid hourly, if there is any problem during the recording process and need to record again, the production cost would go up easily and exceed the budget. I remember that one day in the first month that I worked there, a talent suddenly called to me and told me that he needed to go out of town for other jobs suddenly and can only do the recording in the afternoon on that day. Because of the sudden change of his schedule, we could not even find a studio and so we decided to do the recording in our meeting rooms with a DVD recorder, which is very difficult to control for the sound quality. As a result, it took a much longer time (than what we projected) with a more than double payment to the talent to record a barely-acceptable greeting for final production.

I switched to work as a programmer after the first six months of working as a content producer. Working as a programmer, I need to work in team with different departments in the company, such as the product development and testing department, quality control department, marketing department and etc, in project-based manner. Typically, the management of the company would initiate different projects and assign a project manager to oversee those projects. As a programmer, I would be one of the team members who work under the supervision of the project manager. Generally, the manager would hold several meetings to brief the team about the detail of the project that he got from the business director. Let me present some problems that I observed based on a project that I used to work on. Since different mobile phone producers would have different requirements on the format of the ring-tone file and the music-playing capability of mobile phones is keep expanding and getting more and more complicated, in order to extent the coverage of the company’s mobile phone ring-tone download service, I was assigned to a project to convert the ring-tone into different formats with different features. Through out the project, we need to meet with the market department constant to get up-to-date information about the market demand, such as, which songs should we convert and whether our competitors already posted the product on the market, the number of user of different kinds of mobile phones. Based on the information we get from the marketing department, we need to design the number of format of the ring-tone that we would convert. Since some of the mobile phones are technically difficult to convert the music into the workable format for them and if they do not have an enough amount of user to support the demand, we would usually give up the market for these mobile phones. One the other hand, our project need to keep up with the expanding music-playing capability of mobile phone to ensure the market leadership. In particular, we need to constantly participate in the new-product announcement meetings hold by mobile device manufacturers to obtain the latest technical specification of the new model. For example, before the first mobile phone that can use polyphonic ring-tone came into market, we need to implant some of our most popular monophonic ring-tone to polyphonic ring-tone. We usually have a short-period time to finish the prototype of our product. The product testing department would carry out different tests on these prototypes and then communicate with us to fix the problems they faced during the testing stage. Once the prototypes passed the testing stage, we need to communicate with the marketing department again for scheduling the launching date for the new product and also make a forecast on the demand of the new product to ensure that we have build enough server capacity to cover the demand and prevent the system from collapsing due to overloading.
On average, our server faces one hundred thousands of download per minutes. Thus, my duty also includes providing immediate technical support the system. Based on this particular project, I think as a developer of new product, we are competing with time directly.