Secret of Samsung

I had chance to read history of Samsung and I found many that I was interest in CEO Samsung Company. What strategy that CEO use to manage company? CEO in Samsung name is Kun - Hee Lee . I would like to say something briefly about him


At that time, Samsung had huge problem with their cell phone. Kun – Hee Lee realizes and tries to find out this problem. Once thing that came up on his mind was recall inferior cell phone. Kun – Hee Lee sent urgent message to every department in Samsung Company to know his decision not even his employee. Kun – Hee Lee gave announce to customers by every media such as television, radio. In this situation can make costs 50,000,000 Dollar but he doesn’t care about how much that he will be lose money. Most of the time Kun – hee lee concentrate how to provide best value to customer.

Samsung Company grows up quickly because Kun – hee lee has good personality and different vision from other companies. Last priority to him was money, He really certain in relationship to everyone and everything around him such as relationship between Samsung Company with cooperative companies which was important thing because that company can support when your company lack quality of something. For instant, Samsung Company would have to produce car but in Samsung can not create all material between process Samsung try to due with other companies that have expert in car and dueling with that company to help Samsung provide car under brand Samsung.

Recently, Samsung distribute many type electronic products which are mobile, Camera, Television. Kun- hee Lee has strategy to develop their company by Compare Company with better companies to improve value of product .For example, Mobile phone Samsung will compare product with Nokia. As everyone knows Nokia is giant company and market leader. Samsung study hard in Nokia what did they do in company and try to apply Nokia’s strategy in Samsung Company. Kun – Hee Lee did not use just compare Company with better companies. He is doing hardly on research marketing. What is demand that the customer want. According from research we found some interest thing which is customer like to listening music when they have free time. Samsung take advantage to build new cell phone by combine cell phone and MP3 player. Last month Samsung launches new product name is Samsung upstage SPH-620 which started from being used just for phone calls to music playing, camera, and calendar scheduling at the same time.